PickerPals
INDUSTRY
Environmental and Education
SERVICES
SOCIAL MEDIA
STRATEGY
YEAR
2026
INFO
Picker Pals had built something worth talking about. A litter-picking and environmental education programme bringing real, hands-on environmental action directly into schools, funded by a network of corporate partners, associations, and community organisations. With 83% of Irish schools already captured, the mission was there and the reach was real, but they needed someone to run their narrative.
THE CHALLENGE
Picker Pals was growing and they knew the next stage of that growth needed a dedicated studio focused entirely on telling the story. The impact was real and happening every day. What he needed was someone to make sure the right people were actually seeing it. The programme had the ingredients for a movement. It just needed someone to build the engine.
THE OUTCOME
90 days. Zero paid media. Monthly views: 3,826 to 89,000 Accounts reached: 1,628 to 16,454 Content reach: regularly 1,000 to 10,000 eyes per post Every number above came from organic content alone. A local programme is growing into a national and international movement.
