THE STORY TO MARKET PUSH

Find the thread, build the story, and take it to market.

So you can walk into the right room with the right story.

Find the thread, build the story, and take it to market.

So you can walk into the right room with the right story.

UNDER 3 MONTHS

£5–8k

There’s always more you “could” be doing.

There’s always more you “could” be doing.

Another post. Another marketing channel. Another event. Another type of customer worth chasing. Another version of your story trying to reach them.

Another post. Another marketing channel. Another event. Another type of customer worth chasing. Another version of your story trying to reach them.

So you do more, because more feels like progress, and the list never gets shorter. Then one day you look up and your website’s speaking to a consumer while you’re trying to sell to enterprise.


Maybe your sales cycle that should take weeks is dragging into months. Or a customer asks what it is you do, and you spend a minute answering because truthfully you don’t know.


And on top of that, you're still the one holding the commercial side together yourself. The product takes the week, every week, so the outreach, the follow-ups, the pipeline, all of it slides to a Monday that never comes.

None of it is a lack of effort; it’s the opposite. It’s effort with no clear message underneath it.

We find the thread, build the story, and take it to market.

We find the thread, build the story, and take it to market.

We fix both halves, because all three of us stay on it start to finish.

01

Niamh sets the story and the positioning.

A positioning and ICP pressure test: checking whether who you say you’re for is who your story is speaking to.

A story audit: testing whether what you’re saying explains why it’s you and not your competitors.

A messaging and proof point check: testing how your tone, USP, and proof land with the people hearing them.

Positioning and ICP pressure test
Story audit
Messaging and proof point check





02

Nicole turns it into a design customers want to buy.

A logo and mark check: testing whether it’s still doing its job or just sitting there out of habit.

A colour and typography audit: checking whether what you’re using reinforces the story or works against it.

A consistency pass: testing whether the look holds across your website, deck, and social.

Logo and mark check
Colour and typography audit
Consistency across site, deck, and social



03

Joe takes it to market.

A LinkedIn homebase strategy: company and founder presence built and run for a fixed window.

Direct outreach: a scoped target list sequenced properly to book real meetings.

Podcast and press outreach: your name in front of an audience that already trusts the outlet.

An investor push: positioning and targeted sourcing when the raise is what matters.

You stop closing from a standing start.

You stop closing from a standing start.

£80k

£80k

closed in under three months

Joe picks the push, you don’t. The commercial side isn’t your world, so you hand it to someone who does it for a living. He’s booked meetings with the likes of Shell and Gartner and closed £80k in under three months for a business that had only ever run on referrals.

Right now, even when you explain it well, the person across from you doesn’t quite trust it yet. They haven’t seen you enough times, or heard it from anywhere but you, so they hold back. You spend the next six months earning trust you could have had on day one.


Get the story right and take it to the right people, and they know you earlier, trust you sooner, and the whole thing moves faster.

The right story gives you something to walk in with.

The right story gives you something to walk in with.

One founder we worked with went on to win pitching competitions, appear on TV, and start their pilots. We didn't get them into those rooms, they did, but what we did give them was the brand and the story to walk in there with, something they could stand behind and keep evolving long after we'd finished.

One founder we worked with went on to win pitching competitions, appear on TV, and start their pilots. We didn't get them into those rooms, they did, but what we did give them was the brand and the story to walk in there with, something they could stand behind and keep evolving long after we'd finished.

More was never the issue. You just hadn’t picked the one thing worth doing.

More was never the issue. You just hadn’t picked the one thing worth doing.

You come out with the story doing its job at this stage, a design that carries it under real scrutiny, and a commercial engine already running, something built to keep working after the fixed window ends, not a document you have to go and action yourself.

You come out with the story doing its job at this stage, a design that carries it under real scrutiny, and a commercial engine already running, something built to keep working after the fixed window ends, not a document you have to go and action yourself.

Get your story right