Environmental Programme — Picker Pals
Run your narrative.
Picker Pals had built something worth talking about. A litter-picking and environmental education programme bringing real, hands-on environmental action directly into schools, funded by a network of corporate partners, associations, and community organisations. With 83% of Irish schools already captured, the mission was there and the reach was real — but they needed someone to run their narrative.
01 — The Situation
A programme with heart.
No engine to run it.
Picker Pals is an environmental initiative built around getting children genuinely excited about looking after the planet. Through the Picker Pal programme, they bring litter-picking and environmental education directly into schools, giving children a hands-on reason to care about the world around them. The programme had real heart behind it. But it had no engine to run it.
Picker Pals was growing, and they knew the next stage of that growth needed a dedicated studio focused entirely on telling the story. The impact was real and happening every day. What they needed was someone to make sure the right people were actually seeing it.
Why they came to us
The programme had the ingredients for a movement.
It just needed someone to build the engine.
02 — Strategy
Lead with the people, not the programme.
Before a single post went out, we built the content strategy from the ground up: content pillars, campaign ideas, and a narrative arc designed to shift the story away from programme announcements and toward the real moments happening in classrooms, on beaches, and in schoolyards across Ireland and beyond.
The strategic decision that drove everything was to stop leading with the programme and start leading with the people it changes. Teachers, children, and community partners became the content.
01
Social Media Management
Took over the channels and rebuilt them around human, impact-led storytelling rather than programme announcements.
02
Content Strategy & Campaigns
A long-term content direction with pillars, campaign ideas, and a narrative arc that gives every post a reason to exist.
03
Partnership Re-engagement
Reignited relationships with Oxford House, Craemar, and other funders and partners that had gone quiet, with real conversations now back on the table.
04
UGC & Community Content
Leaned into real moments from teachers, children, and aligned partners — and made that the engine of the content strategy.
05
Building the Picker Pal World
Went beyond individual posts to build the wider world of what it looks and feels like to genuinely care for the planet.
03 — The Numbers
90 days. Zero paid media.
Every number below came from organic content alone.
Before
3,826
monthly views
1,628
accounts reached
70–400
eyes per post — a quiet presence with no direction
After — 90 days
89,000
views over 90 days
16,454
new accounts reached
1k–10k
eyes per post — active, story-led channels with a consistent voice
04 — From classroom to TV
Media moments with somewhere to land.
Picker Pals appeared on RTÉ Nationwide, with a Met Éireann partnership on the way. Both were already in motion — but when people watched and went looking, they found a living, active story online rather than a quiet page with nothing to show. The social strategy gave those media moments somewhere to land.
We're your partner, not a separate agency.
05 — More than social media
A partner, not a posting service.
Our role goes beyond content. We came in as a strategic partner, managing relationships with funders, associations, and corporate partners, identifying new opportunities, opening conversations, and making sure the people who needed to know about Picker Pals were hearing about it.
Oxford House, Craemar, Ovenden, Churchill, BMW and more partnerships reignited
Iceland secured as a new partnership as Picker Pals expands
Picker Packs reaching schools in Turkey and France
83% of Irish schools captured and UK expansion actively underway
Account management and business development embedded in everything we do
06 — What We Delivered
Social
Full social media management — content production, publishing, and community across every channel, rebuilt around human, impact-led storytelling.
Strategy
Content pillars, campaign ideas, and a narrative arc built before a single post went out — so every post has a reason to exist.
Partnerships
Partnership re-engagement and account management — reigniting funder relationships and opening new conversations as part of the day-to-day.
Story
A narrative built around the people the programme changes — teachers, children, and community partners — all together to run their narrative.
07 — The Outcome
A local programme, growing into a movement.
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Monthly views grew from 3,826 to 89,000 in 90 days — every one of them organic.
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Accounts reached grew from 1,628 to 16,454, with content regularly hitting 1,000–10,000 eyes per post.
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Partner conversations back on the table, Iceland secured, Picker Packs in Turkey and France, and UK expansion actively underway.
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It all came together when you joined the team. Picker Pals was nothing until then.
Patrick J. — Founder, Picker Pals
